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Occupation Info


Web Art Director

Overview: Web art directors determine the look-and-feel of the entire web site. They establish and produce graphic material for use in advertising and promotion of online services and products.
Duties: A Web art director works with Internet Web sites and is responsible for translating the overall business objective into a visual solution. Web art directors understand the technical aspects of Web design. They understand the principles of information architecture, which deals with the flow of information and how effective the user finds it.

Web art directors create original graphics and icons for use on web sites for use in advertising and promotion of online services and products. They implement the web design parameters, style guides and visual standards.

The art director works closely with the creative team to figure out the best way to communicate the site’s strategic goals and brand message in an online environment. The job is very team-oriented; more so than other print design work. Because Web-site development is so complex, one person can’t be an expert in all the necessary disciplines of design, information architecture, and programming. Thus, a Web art director works closely with a variety of different people on a day-to-day basis, as well as throughout all phases of the project. They generally manage a group of employees. Typically a web art director reports to a senior manager.

Degree(s): A.S. Visual and Performing Arts: Art & Photography Concentration 
A.A.S. Digital Art and Design 
A.A.S. Internet Technology 
A.S. Visual and Performing Arts: Dance Concentration 
A.S. Visual and Performing Arts: Music Concentration 
A.S. Visual and Performing Arts: Theatre Arts Concentration 
A.S. Visual and Performing Arts: Interdisciplinary Concentration  
Job Outlook: Employment of web art director is expected to grow faster than average through 2018. Artists will be needed to design projects for interactive media—Web site, mobile phones, and other technology. Growth in Internet advertising will also drive demand.
Salary Range (National Average): $32,000 to $40,000
Education Level: Typically, a Bachelor’s Degree from a 4-year college (some are 5 years) is required to be considered for this occupation.
Additional Training/Education: Web art directors have a bachelor's degree in commercial arts or fine arts with a strong course background in graphics design, computer science or information systems. Specialized coursework in Internet and Website technology is very helpful. Courses should include Internet software languages, Website design using graphics and audio-visual techniques, Website setup and maintenance and information security. Courses in marketing and advertising will strengthen your credentials. When seeking an entry position in the applied arts field, it is important to have a "portfolio" containing samples of your best artworks.
Advancement Info: Advancement often takes the form of moving to higher paying jobs with more famous companies. Some art directors advance by starting their own businesses.
Recommended Skills:
  • Analyzing requirements for a new product or service and creating a design to satisfy those needs.
  • Writing computer programs to perform specific information handling operations.
  • Weighing out the options in a situation or a problem and logically choosing the best course of action.
  • Painting, drawing, crafting, sculpting and creative designing.
  • Paying attention to what other people are saying, and taking time to understand the points being made.
  • Being aware of the reactions of others, and understanding why they react the way they do.
  • The ability to understand complex written paragraphs, instructions, or reports.
  • Talking, giving speeches, or speaking in a group to convey information, explain ideas, or give instructions.
  • Composing and communicating your ideas in written form.
Recommended Values:
  • Being able to express creative ideas through the arts.
 

* National data collected by the Department of Labor between 2008-2012.
* For New York salary data information please click here
* For New York green job information please click here.

Understanding acquiring positions in this field may be enhanced through continuing academic study (i.e. earning a baccalaureate or a master's degree) and/or work experience in the field, Queensborough Community College has established transfer agreements with other institutions for students who wish to further pursue their educational goals. Students are highly encouraged to meet with one of our Career Services to fully understand the opportunities available through study in their degree program.