CareerTraQ

Prospective Student?
Apply here
Current Student?
Register here
 

The Office of Career Services
Library Building, Room 429 & 430
222-05 56th Avenue
Bayside, NY 11364
Phone: (718) 631-6297

Search other Careers:

Search by Career
 

Occupation Info


Advertising Sales Promotion Manager

Overview: Advertising sales promotion administrators plan and coordinate research and marketing strategies to increase customer awareness, acceptance and sales of products and services. They design advertising campaigns and product information to be communicated to customers.
Duties: They decide how to increase consumer awareness and sales of their company's products and services. They select and work with advertising agencies to implement advertising strategies.

They meet with product development managers during the early stages of development of new products to identify product features that should be stressed in advertising campaigns.

They decide what kind of market research studies to conduct to measure how well products and services meet customer needs. They plan test marketing experiments with targeted customer groups.Design sales orientation programs and materials to train their company's salespersons how to sell new products and services. Decide on sales promotion incentives to attract new customers.

Degree(s): A.A.S. Management: Marketing Concentration 
A.A.S. Management: Real Estate-Insurance Concentration 
A.S. Business Administration (Accounting and Marketing) 
Job Outlook: Employment of sales promotors is expected to grow as fast as average through 2018. Job growth will be spurred by competition for a growing number of goods and services, both foreign and domestic, and the need to make one’s product or service stand out in the crowd.
Starting Salary: Many earn bonuses equal to 10% or more of their salaries that can yield higher than average salaries for top performers.
Salary Range (National Average): $35,000 to $40,000
Education Level: Training for this occupation generally requires an Associate Degree from a 2 year or community college.
Additional Training/Education: A bachelor's degree in business administration with a concentration on advertising and communications is the ideal preparation for this field. Courses in advertising, marketing, statistics, consumer behavior, communications and visual arts are essential. Most employers prefer to hire new graduates in assistant positions in market planning in preparation for sales promotion administration jobs. College graduates with creativity, experience and excellent communication skills will have the best opportunities.
Recommended Skills:
  • Weighing out the options in a situation or a problem and logically choosing the best course of action.
  • Actively looking for ways to help people.
  • Paying attention to what other people are saying, and taking time to understand the points being made.
  • Determining how much money is required to get a job done, allocating those monies, and then accounting for all expenditures.
  • Allocating and budgeting your time for different tasks so that things get done when needed.
  • Persuading, encouraging and motivating others to accept your ideas.
  • The ability to understand complex written paragraphs, instructions, or reports.
  • Using logic to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Talking, giving speeches, or speaking in a group to convey information, explain ideas, or give instructions.
  • Composing and communicating your ideas in written form.
Recommended Values:
  • Being able to decide on how to get something done without significant direction from someone else.
  • Having a level of income that will afford you with luxuries, and which will allow you to become financially independent.
  • Persuading and influencing others to change their attitudes, behavior, and/or opinions.
  • Gaining the respect of others by the nature and/or level of responsibility of your work.
 

* National data collected by the Department of Labor between 2008-2012.
* For New York salary data information please click here
* For New York green job information please click here.

Understanding acquiring positions in this field may be enhanced through continuing academic study (i.e. earning a baccalaureate or a master's degree) and/or work experience in the field, Queensborough Community College has established transfer agreements with other institutions for students who wish to further pursue their educational goals. Students are highly encouraged to meet with one of our Career Services to fully understand the opportunities available through study in their degree program.